Lisa currently serves as Brand Associate for the social enterprise UpEnergy in Kampala Uganda, a business venture that sells energy-efficient cooking stoves and water filters to the poorest demographics (the Bottom of the Pyramid – BoP). Although her main responsibility is marketing, the business is still a small start-up so she is also responsible for partnership management, sourcing and pricing.
Academically, Lisa holds a BA in International Management and an MA in Conflict Resolution and Mediation, and was one of the participants of the Frontier Market Scouts (FMS) course in social enterprise management at the Monterey Institute. Over the past years, her experience was mainly in sales and recruiting, while now she’s doing project management in marketing mainly.
Ms. Ruetgers asserts that creating positive social impact with her job is very important for her, while she loves doing project management and find marketing quite interesting. Also she enjoys challenges and living abroad. Thus her job is very fulfilling, and she is very happy and satisfied.