Tag: Twitter

Evan Williams Keynote: The Future of Social Media

@ev

@Anywhere allows users to sign into Amazon, eBay, bing, yahoo, digg, and other sites using Twitter.

Reduces friction. Most things built with Twitter are left up to developers and third parties.

Discovery is one of the hardest challenges; @Anywhere will provide other avenues for ppl to find interesting accounts to follow. Will allow for the creation of communiies and subcommunities.

What makes 21st century businesses different? Experimentation. Why is Twitter willing to explore different business model possibilities?

Whatever you assume when you start out, you’re wrong. It will inevitably require experimentation. Google started out selling search services. Basic assumptions are usually wrong. Be open to the fact that you may be wrong.

A window is transparent but a door is open. Users and developers are allowed to come inside and mess with things. Users invented Twitter hashtags, etc.

Remember there are more smart ppl outside your company than inside your company.

50m tweets per day

A Conversation With Twitter

@anamitra, Project Management, Twitter

“The more commonplace it is to make a living from Twitter, the better it is for the platform.”

Engineering staff has been working through the night every weekend to fix stuff.
Dedicated to supporting the app community.

Twitter may soon have a paid version for businesses — accounts for individuals will still be free.

Twitter is like an onion: the more you peel, the more you find.

It Ate the Corporate Manual

Speakers

  • Richard Brewer-Hay, Chief Blogger, eBay (@ESBAle)
  • Jeanette Gibson, Director of New Media, Cisco (@JeanetteG)
  • Brian Solis, Principal, FutureWorks (@briansolis)

Do you need a corporate Twitter policy/strategy manual? YES. This manual should help people gain a sense of how to interact with the Twitter community that you create. Outline when a question or issue should be directed to another department. Discuss best practices as far as what to tweet, when to tweet, engaging your followers, etc.

Right now, when it comes to social media, there’s more action and jumping right in than strategy.

Compare Twitter/social media to bartending: the trick is to get workers to be enthusiastic and stay unique.

Your Brand is a Person

Speakers

Name recognition is a key factor (hence why Tweeps follow celebrities)
Sometimes, ghost writers may not be the most effective way to manage your Twitter account
MC Hammer on ghosting in Twitter: “If I’m suddenly accessible on Twitter, and it’s not me, that defeats the purpose.”

How do you deal with Twitter squatters?

Sites DOT MIISThe Middlebury Institute site network.