FishWise
So what exactly is FishWise? And more importantly why would someone want to be fish wise?
According to their website “FishWise is non-profit organization that promotes the health and recovery of ocean ecosystems by providing innovative market-based tools to the seafood industry.” In normal English, that means that FishWise works with seafood businesses to help them improve their traceability systems. They can also conduct risk assessments to identify products that are likely to be untraceable or coming from illegal sources. They work with companies like Target, Safeway, New Leaf and Bi-Rite to help them publicly communicate their commitment to sustainability and transparency, and improve their product mix over time.
So why would someone want to be fish wise? So that you can be certain the fish you’re enjoying contributes to the well being of the worlds ocean, instead of depleting it.
This entry was posted on Wednesday, June 6th, 2012 at 12:07 am and is filed under CBE, MIIS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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