Category: Web Strategy & New Media

Web Strategy Team Meeting 2.24.11 and 3.10.11

Web & Social Media Updates New Look for 404 Error Webpage The 404 “Path not found” webpage has a new look, a webform that asks our visitors what they were looking for. Photo Editing in 5 Minutes Learn how to edit photos for the top right media space on www.miis.edu in under five minutes: How […]

Web Strategy Team Meeting 2.10.11

Web Focus Group Results Over 50% of our focus group participants reported that they were “Stealth Applicants,” meaning they did not contact us before submitting an application. They intensely scrutinized three areas of our website: faculty profiles, course descriptions, and alumni stories. Faculty Profiles Our focus group participants reported that they read faculty profiles of […]

Web Strategy Team Meeting 1/27

SEO Moz Find Google Rank for different keywords Link Building Tools Also, 301 Redirect Enabled on Drupal Tedx Monterey’s New Look http://www.tedxmonterey.org Video by Jesse Pluim (Jesse’s working on stories for the next couple of weeks. If you have any ideas, let him know.) Should we also give the Communique a new look? Web/Social Media […]

Web Strategy Team Meeting 1/13

SEO Case Study: Summer Intensive Language Program Possible Keywords: summer language program, language program, foreign language program, study (specific language), etc. Test your keywords with Google Insights for Search or other keyword tools. Use your keywords in the URL, Title Tag, Meta Description, Content, and Link Anchor Text (See SEO Cheat Sheet for Web Developers) […]

Web Strategy Team Meeting 12/16

Web Updates Changes to Faculty and Staff page Highlights Information Technology services, including a page about Reseting Your Passwords What other blogs do you read? GSTILE and GSIPM Blogs added Monterey Abroad Pages New location: http://www.miis.edu/academics/abroad DPMI Plus, IPSS, and PCMI programs are highlighted on the landing page Stories featured in the sidebar: New “abroad” […]

Web Strategy Meeting 12/2

Web Updates New MIIS Spotlight Videos: 3 from the Campus Tour Be the Solution: Business New Photos of Campus Events on MIIS Flickr Account YouTube Channel Featured Content: How often are we updating it? Playlists for each program, campus tour series, and how to videos Integrate program playlists on www.miis.edu Do you have a new […]

Web Strategy Team Meeting 11/18

Monterey Institute Web Updates New stories and videos for the homepage – Check back at the end of this week Promote Middlab Moodle moving to ilearn.miis.edu in January Lessons from the Webinar “Communicating through your Traditional Website” Don’t Make Them Think: Create content that’s easy to scan. Content should fulfill a business goal or user […]

New Stories on www.miis.edu Homepage Drop-up Menus

Friday afternoon I had the opportunity to change the stories on the homepage drop-up menus (e.g. the ones that appear when you scroll over “Admissions,” “Academics,” “Community,” etc. within the Global Navigation when you visit www.miis.edu) Screenshots of the Featured Stories About Admissions Academics Community Careers Guidelines for Updating Homepage Stories Moving forward, we would […]

New Stories on www.miis.edu Homepage Drop-up Menus

Friday afternoon I had the opportunity to change the stories on the homepage drop-up menus (e.g. the ones that appear when you scroll over “Admissions,” “Academics,” “Community,” etc. within the Global Navigation when you visit www.miis.edu) Screenshots of the Featured Stories About Admissions Academics Community Careers Guidelines for Updating Homepage Stories Moving forward, we would […]

Web Strategy Team Meeting 11/4/10

Web Updates Webform Upgrades Maureen’s Virtual Tour Videos Editorial Calendar Video Strategy Before you begin Purpose: Does it satisfy a user need or business goal? Commitment, time, effort Then – the technical stuff Sound is very, very important! (make sure audio can stand alone because the audience might be multi-tasking) Quality of picture, lighting etc. […]

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