The passive government and the positive market: How to use the market to find out the wasted fish.

The seafood market is a giant market in Taiwan. However, because the ocean is large (about 180,000 km2) and the marine environment is complicated (coral reef environment in the South China Sea, kelp environment in the Ease China Sea, Kuroshio ocean current, and China coastal current), the seafood is various so that it is difficult to be regulated.

According to the Fishery Agency, there are 322 genus species are economic marine species, but only a few species have clear data of fish population to modify its catching. These species include tuna family (Family Scombridae), mahi-mahi (Coryphaena hippurus), and farmed fish (about 12 genus and species). Therefore, a consumer could have various choices in fish but the products could be from boats which are from IUU fishing (Illegal, unreported and unregulated fishing).

This end of June, Taiwan, because of pressure from the European Commission, leads the long-distance fleets to comply with the RFMO obligations systematically (Regional Fisheries Management Organization) and have VMS (vessels monitory system). Now, it is the time to stimulate the small-scale fishing vessels to have legal, reported, and regulated fishing. But, how to do it?

If we use the “cap and trade” on GHG management, the tax is a cap and the carbon market is a trade. Similarity, the prescription in the small-scale fishery from the government is the cap and the high-end catering industry will be the trade in the seafood market in Taiwan. We hope to stimulate people to understand which species they are eating and what the impact will give to the ocean by the chosen fish from the high-end catering industry. The reason is we notice that many Taiwanese tend to know what the seafood is eaten by wealthier. By revealing the seafood what they like to eat, the local social media would report and stimulate people that they should choose this new seafood carefully or not.

This summer, I am working in Satoumi (里海有限公司). Satoumi is a company which provides many high-end restaurants in Taiwan. These chefs are looking for local food, including seafood. Unfortunately, the choice in seafood is very difficult. To review the reason why the local seafood providing is so difficult, we got some reasons: the marine environment is changing too quickly but the scientific data did not follow up; many chefs in high-end restaurants prefer to take a challenge in unique food. If we can switch the high-risked fish species to low-risk fish in the chosen list, can we release a little bit of pressure from the overfishing?

For example, giant isopod (Bathynomus giganteus) is a by-catch with giant scarlet prawn (Aristaeopsis edwardsiana). However, this year, because of not enough catching value of giant scarlet prawn, the vessels tended to increase its trawling times. The problem on the vessel was that there were a lot of giant isopods rather than the giant scarlet prawn. The giant isopods were the bycatch in this case. To stop the vessels working in the South China Sea and ruining the coral reef environment,  the company decides to sell giant isopod to cover the shortage of income from giant scarlet prawn. I evaluated the possibility to sell it or not.  Then, my boss and I decided the price that people will payment (about 8~17 USD for the first sale and 12.6~50 USD for the second sale).

Interestingly, this product stimulates not only people who love to take challenge in specific seafood but also people who love to collect specimen to buy the giant isopods. By selling a new product, the team wants to trigger people to rethink where the seafood is from.

Fig 1. Giant isopod (Bathynomus giganteus). There are about 19 species in this genus. Because it is a giant body size in the Isopoda and its style is very interesting, also, the Toba Aquarium in Japan has had the same genus but different species of the isopod, there are many people tend to concentrate on this news about it’s from and how the fishermen caught it.

Supplier and Consumer: How huge gap between us?

Chiao Ting

This summer, I decided not to apply for an internship in the U.S., I went to my home country: Taiwan.


This country is located between the East China Sea and the South China Sea. However, many seafood products were from IUU vessels or from nearshore bottom trawler boats. Therefore, the first work is checking where the seafood products are from?


The second work is helping the Michelin restaurants not over-use the seafood products and trigger the environment goes to a worse situation. Recently, Michelin restaurants become an important mark for international tourists. According to the Guide of Michelin in 2019, there are 124 restaurants are in the “Le Guide Michelin” and 24 restaurants have Michelin Star. To stimulate consumers to come again, my company has to find out unique fish, including barnacle, giant isopod (Bathynomus), and Pacific mole crab (Hippaovalis). To provide “unique” seafood for these restaurants, the company has found a lot of different seafood. However, the company forgot how high impact on the catering when these Michelin restaurants have used a new product in their cuisine. Therefore, my second work is educating these chefs’ why we should not use this seafood or shorten the providing period even though the supplying season has not finished.


After reporting how negative impact on the environment of the fish resources to client restaurants, the company had a huge conflict: conceal the information or reveal the information? It is not surprising that all investors were gone, and the company closed. It is a sad story about a company’s bankrupt because of protecting fish resources.
What did I learn from the summer internship? First, even though the Taiwanese Government supports the Sustainable Development Goals in many developing countries, in contrast, in Taiwan, the biggest stakeholder in the industry may not be ready to change their attitude and concentrate on the issue of fish resources collapse in Asia. How to lead the industry to go to a better situation? Probably you will ask some questions: how about using policies and regulation from the government? The South China Sea and the East China Sea have many countries share the marine resources. The marine resources sharing becomes an important issue and not many governments want to secrecy their own fishery industry. Interestingly, the fishery industry already knows how to circumvent the policy and earns the maximum benefit by under-table cooperation.


Second, by education from NGOs? Well, how many consumers cannot know where fish are from? How many fish traders conceal the information just for higher income? The overlapping and closing fishing areas in the north of Taiwan and the large and far area in the south of Taiwan lead the small-scale fishery to have a huge challenge in regulation and management. Shall Taiwan department of fishery ask for help? Or, can Taiwan re-draw its ocean zoning to elevate its efficiency? Recently, the Department of fishery supports aquaculture. While checking these projects of aquaculture, it seems does not have too many high technologies which can improve the pollution from the traditional fish farm. Can the farmed fish be accepted by these restaurants’ chefs’ or consumers?


In August, my guide and I have had a very long conversation. Two years ago, he educated chefs’ use “Ike Jime” (a method of slaughtering fish to maintain the quality of its meat) to let a fish die in less painful (animal right). This year, we used the impact in Facebook to reveal how worse of the fish resources in this summer, then, we announce that we won’t provide IUU fish to the Michelin restaurants until the day when the fish resources recovered. Maybe in this cruel way, the catering industry will self-reflect how to cook their seafood cautiously.


My guider told me: this time, we’ve given these chefs a lesson. However, we have another challenge: the traditional markets in Asia where is the biggest stakeholder but cannot be impacted by Business to Business.

p.s. I am wondering to say THANK YOU for my friends: Brian (Seafood Watch office), Tim (Fish Choice), Pam and Jim (Monterey Bay Aquarium), Fisheries Trust, Ocean2Table, Louie (Seafood Legacy in Japan), China Blue, Mr. Chang-An Cheng (Consultant in the Taipei City Government). Your suggestion will lead me to how to stimulate an industry or a local government to use the marine resources in high efficiency.

The high-end restaurants’ seafood and its impact on the local environment

The high-end restaurants in Taipei are seeking for the highest quality of seafood from the local seafood markets. The crucial character of local seafood in the north coast of Taiwan is that vendors sale living fishes. The crucial reason is that there are many Buddhists buy the living fish so that they can return them into the ocean. However, living fishes are also a good product for these high-end restaurants because the character represents “high quality” and “local catching.”

“How to define the “local catching” seafood?”, “Does the work follow the inspiration of sustainability?” I’ve asked myself many times when I was working with the fishermen. I know I hold the high-end restaurants which seems like the stakeholder and can pay the highest prices in the seafood market.

Why not use the money from restaurants and help them to have the first found from the consumers? Then, they would have capitals to switch their skills.

Unfortunately, using a company to support a dream is very difficult. While my company connects to the relation between the restaurants and producer and the producers have enough income in the first month, they did not want to change their fishing skills and seek for a sustainable fishery. Instead, the high-end restaurants support the fishermen to catch fish by bottom trawling in the near-shore area (less than 3NM, 3NM-12NM, and the products were IUU).

Even though the restaurants’ general managers knew it is an illegal activity, but the cheapest prices in the market and the lack of power of prohibition lead the situation becomes worse. Uncomfortable cooperation is a cheat. It seems these Michelin Star restaurants just want to use the stars to sell products. It is the reason why: when we require them to carry the social responsibility and environmental responsibility in their selling, they have many reasons to circumvent the responsibilities on the local environment. The “local product using” is like a joke in the catering.

p.s. My company decided to stop providing services to these restaurants. Probably this decision will let my company has very long time cannot have a stable income. However, I hope the Micheline office can use top-down impact on these Michelin restaurants to follow the SDGs and take the social and environmental responsibility.

The sea urchin is transported in animal welfare. Each living sea urchin from my company has kelps in the box. The kelp in the box provides a comfortable environment (for food and for hiding) for sea urchin.

Chiao Ting: Sustainable Seafood Markets

Center for Blue Economy (CBE)
Monterey, CA, USA
June 6- Aug 20

Chiao will be analyzing the data from local seafood markets to identify how blockchain technology could support greater sustainable seafood traceability. 

About the CBE: Our mission at the Center for the Blue Economy is to promote a sustainable ocean and coastal economy (the “Blue Economy”) through leadership in research, analysis, and education.

Satoumi Thinktank
Taipei, Taiwan
May 20 – Aug 15

Satoumi Thinktank is an NGO in Taiwan. It’s goal is helping fishermen to earn a fair price by developing a new type of sustainable seafood supply chain.