For the second and third day of the Frontier Market Scouts training program, participants were led by instructor Yuwei Shi through different business model diagrams and approaches to business model design. Yuwei also introduced guest speaker Keely Stevenson who serves on the advisory board of CSIL at the Middlebury Institute of International Studies at Monterey. Keely was invited to the FMS training to provide a live case study in the form of Weal Life, an online app that connects people in need of care with a support network of family, friends, and community members. FMS participants have been challenged to redesign and pitch a business model for Weal Life on which they will be judged on the third day of the FMS training. In the next 27 hours, FMS participants will go through an ideation stage, form teams, and compete to design the best thought out and presented business model for their version of Weal Life.
