GSIPM

Date: April 5, 2010

Time: 2-4 PM

Place: Irvine

Name of Speaker: Ulrike Irmler

Organization: Microsoft 

This is a unique opportunity to hear from one of the architects of what is arguably the world’s largest and most complex ongoing translation and localization project: Microsoft Windows.

Windows covers a breadth of audiences from consumer, to IT professionals to developers. With more than 1 billion customers worldwide and 100 target languages, translation and localization activities span from user interface localization to digital marketing, developer kits, licensing agreements, and many other text and domain types.

Ulrike will give an overview of the Windows business by presenting several end-to-end localization scenarios (user interface, web content, developer and consumer). She will focus on market-strategy, translation challenges, standards and linguistic quality. Ulrike will also discuss the latest translation paradigms such as machine translation and crowd sourcing in the context of large-scale enterprise localization.

About the speaker:

Ulrike Irmler has been involved in localization in different roles since 1997. Since 2008 she has been managing the Windows Localization organization. Her staff works in Redmond, Washington and 11 locations throughout the world. Her team is responsible for the localization of Windows Client and Server, all Windows family products and the international Windows Online localization, site management and publishing.