GSIPM

Dave Booth, MIIS MBA Alum, will conduct a lecture/seminar on web analytics tomorrow, Friday, Sept. 17, 2:00 – 3:00PM, in MG100

Web analytics is not just a tool for measuring website traffic, but when used by an expert, can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc to gauge the traffic and popularity trends which helps doing the market research.

Dave is an MBA alumnus and is one of the founders of WebShare, a full service online marketing agency and a Google partner. In their work with Google, Webshare operates as a Google Analytics and Website Optimizer Authorized Consultancy, among other services they provide.

Dave will be discussing analytics and some of the work that they are doing with Google.