DPMI Client Project with American University in Cairo (AUC), 2016
toolkit to guide it implementation.Part of our academic deliverable included the presentation of our reassessment to a panel of representatives from UNIDO’s country office in Cairo, who have worked on and are part of both projects, in addition to working with a local Egyptian nonprofit utilizing our knowledge from our course. The MIIS DPMI Cairo 2017 cohort partnered with A Better World Foundation to study their current business plan and aid the organization in reaching their overall development goals. Upon consulting with the founder of BWF, Hany Amin, we found that the organization would benefit
the most from increased marketing, both to promote its training services amongst its target groups and to raise additional funds by advertising income-generating activities such as Arabic classes for foreign visitors. Our final report relaunched and developed several social media platforms and a website. It also presented the organization with a recommended a social marketing plan for BWF’s future us, the details of which are listed in the attached deliverable.
Upon the completion of my DPMI program, I walked away having a deeper understanding of practically applying what I have learned and utilizing it in a manner that is effective both on a local and national level. Having the opportunity to receive feedback from representatives of a UN office was incredibly enlightening and practical in setting realistic, professional benchmarks of what is expected of such a task from international developments working with an international organization implementing effort is in specialized regions. It put in perspective how critical methodology and design tools, such as situational analysis and logical framework analysis tools, truly are in creating a sustainable development plan. I am grateful for the opportunity and look forward to utilizing my academic and professional knowledge gained in future contexts during my time at MIIS and afterward.