Last Mile Distribution

From traditional heavy goods shipments to the new influx of e-commerce-fueled home deliveries, the last mile plays a crucial role in the supply chain. Get it wrong, and you risk alienating consumers; get it right, and you may just gain a customer for life. That’s why Masco considers “last-mile” or “final-mile” delivery— the last leg of the supply chain, in which consumer products are delivered to the home— a crucial part of its supply chain. “Our delivery network is part of our value proposition to customers and their consumers,” Drenski says, noting that Masco received a 2009 first-place rating from JD Power & Associates, based on its delivery model and service standards