Last week at Inn-Inc we continued exploring Human Centered Design, using the How Might We… framework. Students did a deep dive on their business ideas, which included working with women in Pakistan, creating after-school programs for youth, and study-abroad user-driven search engines. This week, we’ll be working on business plans for the Monterey Bay Regional Business Plan Competition, stop by the DLC Design Sp@ace at 2pm Friday!
Welcome back to Week 3 of Inn-Inc!
Last week we learned about Human Centered Design, a great way to generate user-focused solutions, from DLC Director Bob Cole. We brainstormed about how to improve MIIS campus’ social spaces, and came up with ideas including zip lines and funiculars! For all the details check out our blog post.
This week we’ll work our own business plans using HCD and the “How Might We…” framework. Teams will ideate a Challenge and Point of View, then pitch to peer groups. At 3pm, we’ll have a Vision Board session to create visual representations of our Biz Plans – bring magazines and scissors if you’re so moved!
Last week at Inn-Inc, Bob Cole (director of the Digital Learning Commons) mentored ideators in Human Centered Design. Popularized by IDEO as a toolkit for nonprofits and social enterprises, the methodology focuses on user interface and experience to develop innovative solutions.
We practiced the HCD approach using the MIIS campus as a case study. Our challenge: make campus friendlier with more connected social spaces. As a group we followed 7 important brainstorming rules:
With that basis, we explored ideas through the lens of “How might we….?” How: suggesting there are infinite possible solutions. Might: referring to the testability of the idea with failure as an option. We: collaborate and use collective ideas.
We brainstormed about the use of campus space using these How Might We questions:
Some wilder ideas included bulldozing buildings through the center of campus and creating a three-block-long walkway for students with wide, social pathways (instead of single-file stairwells through parking lots and alleys). Possibly involving a zipline and/or funicular?
Next we dove deeper into the various ideas different people had brought to Inn Inc. In groups, we explored new ideas through relevant stakeholder perspectives that were instrumental in informing new solutions, alternative dialogue, and idea development.
Stay tuned as we continue this exploration in HCD Part 2 this Friday at 2pm in the D Sp@ce!
A LinkedIn article today seemed apropos to the Inn(ovation) Inc(ubator)’s mission. 5 Ways to Turn Everybody into an Inventor argues innovation is beyond R&D, requiring a collaborative, divergent process that’s open to outside-the-box approaches. Thomas Edison’s plethora of inventions are partly thanks to his laboratory’s collaborative atmosphere – perhaps the first Google or IDEO?
It certainly seems that collaboration and crowdsourcing are the creative processes of the day. Steven Johnson has an excellent 4 minute RSA Animate on Where Good Ideas Come From, as well as a 17 minute TED talk. The basic takeaway? “Chance favors the connected mind.”
Enjoy those? Here’s an RSA Animate about Drive: The Surprising Truth about What Motivates Us, and the RSA Animate website for a treasure-trove of “innovative, accessible and [uniquely illustrated] world-changing ideas.”
And finally, a Charlie Rose interview of IDEO founder David Kelley about How to Design Breakthrough Inovations. Stanford is having an E-Week (E for Entrepreneurs) that’s open to the public if you have some time next week to be inspired!
Inn-Inc’s kick-off had a great turnout of 30 MIIS community members, including students, faculty and staff from across programs. The Inn(ovation) Inc(ubator) wants to help you develop your nascent ideas into fully-formed business plans & social enterprises, ready to dominate!
Did you miss Friday’s kick-off? Not to fear! You can still come join in the left-right brain ideating awesomeness, create your own innovation, or support someone else’s. Student ideas pitched on Friday to incubate and accelerate included ecotourism, environmental security, international direct monetary exchanges, urban agriculture, and an exchange student review website.
Calling all innovators! Be part of the student-led, faculty-supported, idea incubator pilot! We want to take great ideas and help them soar, whether you’ve got a straight business plan, a social change idea, or just want to work on your idea-generation abilities.
This semester-long process will have real world, high-stakes events, as well as cross-trainings (pitching practices, mentor feedback, business plan competitions, and special meetings with movers & shakers).
Wondering what you’ll do when you graduate? You can have any job you want, as long as you’re willing to create it. “We are the ones we’ve been waiting for.”
Friday will consist of a short info session and breakout brainstorming exercises to launch our ideation. Come by the DLC and develop your entrepreneurial side this semester!