Adopting a Video Strategy for miis.edu

Coordinating Our Efforts

Who is creating video content? Center for Nonproliferation Studies (Eduardo Fujii), Recruiting (Rob Horgan & Maureen Fura), work study students from GSIPM/GSTILE, and others.

Learning Best Practices

  • Tell a story! Tailor this story to your audience whether they are current and future students, alumni, and/or donors.
  • Interviewing Tips
    • Interview your subject beforehand so you have a specific story or topic you would like her to share.
    • Record multiple takes.
    • Rule of Thirds: Don’t position your subject in the center. Also, the interviewee shouldn’t look into the camera; she should look off-camera at the interviewer.
  • Capture the audio with wireless microphones.
  • Please limit the time to under 3 minutes
  • Use titlecards and transitions. Check that viewers have enough time to read the words on your titlecards.
  • Spice up your footage with photos. Ask your interview subject to submit five to ten photos related to their story.
  • Add background music. You can use 30 seconds of copyrighted material. You can also find music on Creative Commons or create your own music track through Garage Band. It only takes 30 minutes!
  • End your video with the official “Outro” created by Ryan Gonzalez.
  • Ask for feedback before you publish the video.

To perfect your video production skills, visit the Digital Media Commons, or read a recap from their latest video storytelling workshop.

YouTube vs. Vimeo: Which should I choose?

We recently created a Vimeo channel to feature MIIS Spotlight videos from the website. Vimeo provides a sleeker interface to show off our our new videos.

Though we’re building our Vimeo presence, most videos should still live on our YouTube channel to attract a wider audience. Uploading videos to YouTube or Vimeo requires a password, so please contact us if you need assistance.

Please tag and title your videos effectively, including search terms relevant to the video. Before you begin, check out Rob Horgan’s recommendations for titling and tagging YouTube videos.

Looking at the Big Picture

Once you post your video to YouTube or Vimeo, you’re not done. Add your video with existing content on miis.edu (Ex:MPA degree page), submit a MIIS Around the World story, find a blog that relates to your video, or share it on relevant social networks (Ex: Rob’s Japanese T&I videos & Mixi).

Sites DOT MIISThe Middlebury Institute site network.