Web Strategy Team Meeting 12/16

Web Updates

Monterey Abroad Pages

  • New location: http://www.miis.edu/academics/abroad
  • DPMI Plus, IPSS, and PCMI programs are highlighted on the landing page
  • Stories featured in the sidebar: New “abroad” MIIS Tag (Can also use for News Room and MIIS Around the World stories)
  • Coming Soon: sidebar about the Sierra Leone Practicum and Photo Gallery
  • Photos from Abroad: MIIS students who will embark on IPSS and DPMI Plus in the spring
  • Career Advisors: What are the FAQs about studying abroad?
  • Middlebury Schools Abroad: Internships in Chile?
  • Still Missing: Frontier Market Scouts, more T&I internship stories

Social Media Updates

iTunes U Sneak Peak

  • New Collections
  • Plan for Campus Events Next Semester, like the T&I Spring Forum and Trade Conference
  • Podcast army at the Digital Media Commons
  • Create a promotional page on www.miis.edu: under Social Networks
  • We will both have a public and internal iTunes U presence
  • Promote not only to prospective students, but alumni, community members, and donors

SEO Tips

  • A series of case studies on SEO after Christmas break, culminating in a DMC workshop on Search Engine Optimization
  • Start with the Summer Intensive Language Program webpages?
  • Followed by Admissions – focus on a couple of programs specifically?

Intro to the Media Plan Project

Working with MBA student Geoff Schwarten to review Google Analytics data and Application/Enrollment statistics and identify how students learn about Monterey Institute programs and recommend other platforms for online advertisement, including Google Adwords and native language targeting

Live 25 for Events

  • Jason will follow up with Middlebury
Sites DOT MIISThe Middlebury Institute site network.