Web Strategy Team Meeting 1/13

SEO Case Study: Summer Intensive Language Program

  • Possible Keywords: summer language program, language program, foreign language program, study (specific language), etc.
  • Test your keywords with Google Insights for Search or other keyword tools.
  • Use your keywords in the URL, Title Tag, Meta Description, Content, and Link Anchor Text (See SEO Cheat Sheet for Web Developers)
  • Read the Beginner’s Guide to Search Engine Optimization
  • Notes from the Recruiting Department:Please keep in mind SEO when naming future academic programs and creating, revising, and auditing web content. The number of applications by “stealth applicants,” ones who don’t contact us before sending an application, have risen to 52%.

Web Headlines

Social Media Headlines

Virtual Campus Tour

Connect Tweet

Flickr Groups

  • Contribute your photos to our group photo pools: MIIS & MIIS Abroad
  • Remember to tag photos properly so that we can search the Flickr pools. Tags are usually one word potential search terms. Bad = miisgraduationdavidroyal Good = interpretation

New MiddLab Story

Midd Communications Staff Visit

  • Are you available for a meeting on Tuesday 2/1 at 4:00pm to discuss web content and best practices?
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