tami weiss

MA International Environmental Policy


So what exactly is FishWise? And more importantly why would someone want to be fish wise?

According to their website “FishWise  is non-profit organization that promotes the health and recovery of ocean ecosystems by providing innovative market-based tools to the seafood industry.” In normal English, that means that FishWise works with seafood businesses to help them improve their traceability systems. They can also conduct risk assessments to identify products that are likely to be untraceable or coming from illegal sources. They work with companies like Target, Safeway, New Leaf and Bi-Rite to help them publicly communicate their commitment to sustainability and transparency, and improve their product mix over time.

So why would someone want to be fish wise? So that you can be certain the fish you’re enjoying contributes to the well being of the worlds ocean, instead of depleting it.


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