Social movements have to do two things in order to be successful: 1) disseminate information and 2) unite the people.  These two factors have been key to every revolution, movement, and/or uprising in history.  From the dialogues of disgruntled steel mill workers in the local bar to Twitter feeds in Egypt media has such an important role in these movements. Steve Jobs once said, “This revolution, the information revolution, is a revolution of free energy as well, but of another kind: free intellectual energy.”  There are a plethora of outlets in which media including, but not limited to: radio, pamphlet, television, art, and the Internet in which to spread this intellectual energy.  These outlets are not only necessary in revolutionaries and movements but also while working in the development field.  In the current time social media is an incredibly useful tool for organizations to promote their cause, fundraise, collaborate with other organizations, incite change, and disseminate crucial information.

The organization Search for Common Ground, which is now a large international NGO media organization promoting peace who has been working in Nepal since 2006.  Search for Common Ground uses radio, television, and other media outlets to highlight how different communities in the 40 plus countries can come together and work for the greater good of the community.  In Nepal they use a television program about a soccer team, Hamro Team, which is about a female lead soccer team featuring players from many different communities throughout Nepal.  The program showcases the trials and tribulations of not only each of the players but also the issues of working together as a team.  Search for Common Ground also has a radio drama that deals with many of the same issues the TV show does.   I find that the way Search for Common Ground uses media is so wonderfully extraordinary and a truly feasible in which to promote change.