Thursday, October 22nd, 2009...8:23 am

Social Media for B2B Lead Generation

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Sponsored by the Silicon Valley American Marketing Association:
” Social Media for B2B Lead Generation”

How can marketers feeding a sales force use Facebook, Twitter, LinkedIn and blogging as a direct method for lead generation? The topic of using social media as a B2B marketing tool is still being investigated today.
David Meerman Scott, author of the best-selling book, New Rules of Marketing and PR will join panelists Brian Halligan, CEO of the award-winning marketing software startup, HubSpot, and new author of Inbound Marketing, as well as Mike Linton, most recently the Chief Marketing Officer at eBay and formerly the CMO at Best Buy. The panel will be moderated by Lilia Shirman, a technology industry executive, author, advisor, and founder of The Sherman Group.

When: Thursday, October 22nd 6:00 pm – 8:30 pm
Where: Michaels @ Shoreline, Mountain View
Price: $30 SVAMA members; $45 nonmembers; $35 partner members; $15 student members; $25 student nonmembers

Register Here!



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