DQ #12, Bologna Process, Netherlands

Do the commodification of knowledge and the marketization of educational institutions lead to the possibility that resources that should be spent on education will be spent on competition with other institutions? If an institution spends so much time and money on bringing in “customers,” will it spend less on its actual job, educating, or will it just charge “customers” more? Prices of many other commodities are much higher than their actual production cost because companies need more money to pay to compete (advertising, etc.). Could this happen to education?

Do you think the commodification of education will diminish the idealism of teaching or work in the education field? Will teachers be less respected if there is a feeling that they are “selling” something for money? Or researchers in universities? Or could this lead to teachers finally getting the salary that they deserve?